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This web site states the following, "Every moment color floods us with information and sensation, delineating everything we see." We noticed that the web page also stated " 50 times more powerful than regular lubricants." It also said " Now available through Greenville Colorants. A telling measure of every civilization has been the passion and ingenuity with which it has sought and used color. Today, we know the right usage of color is crucial to profit, yet its possibilities are scarcely tapped. Need more information about our products or services?." The header had greenville as the highest ranking optimized keyword. It is followed by greenville colorants, clariant, and basf which isn't as ranked as highly as greenville. The next words greenvillecolorants.com uses is dyes. specialty chemicals was included and will not be seen by web crawlers.